A cultural, sports, tourism, and entertainment event that hosts a wide range of activities and programs in partnership with both the public and private sectors. It was launched in Jeddah Governorate under the slogan “Jeddah Ghair" (Jeddah is Different), in conjunction with the development of the city's infrastructure and tourism facilities, as well as the construction of various hotels and resorts.
The event aims to provide a distinctive tourism and entertainment experience for visitors from within the Kingdom and abroad, catering to different age groups. It also seeks to enhance Jeddah's position as a regional and global tourist destination, support domestic tourism, and create both direct and indirect employment opportunities.
